Delta Air Lines will offer travelers Wi-Fi for free starting in February after the carrier studied the possibility for years in order to attract customers.

Delta last March said it was outfitting more of its planes with fast Wi-Fi from Viasat, and that it’s available for a $5 flat-fee. The carrier offers free messaging.

Most airlines charge for Wi-Fi. United Airlines charges $8 for members of its frequent flyer program and $10 to other customers, and Southwest Airlines charges $8. It’s free on JetBlue, which has some corporate sponsorships for the service, and Hawaiian Airlines is planning to offer free internet with SpaceX’s Starlink this year.

“We’re going to make it free,” Delta’s CEO Ed Bastian said at a Skift industry conference in New York in September 2018. “I don’t know any place in the world that you pay for Wi-Fi other than an airplane.”